Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make a guest come back to you again and again and increase your revenue. However, creating only positive experiences is not an easily achievable goal and most hoteliers don’t know where to start. In this article we will show you several worthy strategies that can do that for you.
Engage guests from beginning to end
Every person in need of hotel services goes through a cycle – search for a property, reserve a room, arrive, stay and finally leave. You should engage your guests in every phase of this cycle because the overall guest experience is formed by all the stages combined. For instance, it is a good idea to have a nice website offering a lot of useful content and an easy-to-use booking engine. You can instruct your reception desk staff to remember and address a guest by their names. Small gestures like a free box of candies also mean a lot. Subsequently, you may want to create a guest loyalty program, which then to introduce to leaving visitors.
Never underestimate technology
Digital devices have become an integral part of our lives and this is true for guests as well. They expect to see technology-based amenities at your property so do not disappoint them. Having fast and free Wi-Fi is mandatory nowadays. You can also ease your customers by providing them with a mobile property application allowing them to check-in and check-out by themselves. With electromobiles becoming more and more common, installing an electric vehicle charging station would be a really nice surprise to all guests with electric cars. This way you will also attract the attention of the local community and get more publicity for your property.
