A global distribution system, or GDS, is an advanced network of travel agents who specialise in selling and booking travel products, including hotel rooms and packages. When a hotel operator connects with a GDS, the operator then has access to all of the agents within the GDS network.
Agents can easily book rooms and packages for their clients through the GDS. There are various types of GDS, but it’s imperative that hotels partner with a GDS in the hotel industry. A GDS in the hotel industry will understand the unique needs and goals of hotel operators who are managing properties of all sizes.
How a GDS works for hotels
A GDS is an intuitive and advanced network of travel professionals, all of whom are looking to discover the best rates and packages for their clients. Rather than acting as a booking system, like an OTA, the GDS operates as a portal for agents to use so they can connect to hotels, and vice versa.
Hotels that partner with the GDS will be able to broadcast their rates, availability and packages to the network, ultimately allowing the agents that interact on the GDS to finalise reservations for their own clients.
Generally, as a hotel operator, you should consider the GDS to be one of your most important channels in your distribution strategy.
This channel provides you with unparalleled access to motivated travel agents who are looking to secure deals quickly and easily for their clients. By developing a presence on the GDS, you will be able to improve your hotel brand’s global recognition, as well as identify new target market segments that may be interested in your hotel property.
Why a Hotel Needs a GDS
When it comes to the GDS, travel industry experts recognise that it is an important part of their overall distribution strategy, and necessary to brand development.
