travel
Shooting the big data arrow to capture consumer hearts
In an age of the promises of Big Data, can travel brands finally win the hearts (and spend) of customers? Chris Nurko, global chairman of FutureBrand, believes that as hospitality brands […]
Where are the Business Travelers? Strategies and messaging
A few months ago we were in the middle of 2017 planning and were talking to travel advertisers about their top goals for the coming year. One of the most […]
Google Flights Is Making Gains With Consumers
With a dominant search engine in its pocket and a fast-as-anything and excellent product, Google Flights is starting to really assert itself and is getting consumer traction. But how much? […]
How hospitality players can cater to each traveller tribe
The six traveller tribes we expect to emerge and rise in prominence by 2030, which were identified in our research, are not bothered about hospitality industry debates, like “direct bookings […]
Travel brands turning to paid Facebook as Google prices rise
Paid Facebook search could become more of a focus for travel brands this year as the cost of appearing on Google search results continues to rise, an industry panel has […]
7 Mobile Marketing Techniques for the Travel Industry
Travel brands understand better than anyone that it’s more fun to live on the move. By adopting mobile marketing techniques, these companies are recognizing consumer demand for a truly multichannel customer […]
The future of everything in travel (hint: don’t look to Silicon Valley)
The Chinese believe that what happens at New Year influences your fortunes in the year ahead. Indeed, understanding China offers an insight into what is going to happen globally within […]
4 new traveller ‘types’ emerging within Asia Pacific
A study released today by Sabre Corporation, a leading technology company serving the global travel industry, reveals a series of highly contrasting traveller preferences behind the growing Asian Pacific travel […]
The top four user experience KPIs that travel brands should be tracking
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands. I’ve talked to so many travel marketers who are still in […]
How to create a 360-degree customer view using data
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you […]
