OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.
The future of travel will be more secure, faster, and hopefully less fragmented as the industry begins to embrace blockchain and leave its fragmented past behind, creating an optimized infrastructure.
The idea of Anomaly Detection is to track the normal variation and flag the unexpected events. So in the world of availability tracking, what could possibly go wrong?
We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.
Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?
There are proven fundamentals that will help drive direct bookings more efficiently and help your hotel come out on top. A focused strategy for your hotel website is a step in the right direction.