technology

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

Where consumer expectations and industry landscapes continually evolve, sticking to a single-dimension strategy like an RMS for room revenue is insufficient

There are 4 ways in which hotel CRM software can help marketers automate their workflows and uplift their marketing efforts

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages

Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction

AI is turning reviews upside down, generating fake reviews that are increasingly more difficult to distinguish from those written by the average traveller

If you do it right, a Cluster Revenue Manager, can help you manage costs, increase efficiency and boost revenue.  But it comes with its own set of challenges

Let’s explore the ten electrifying benefits that hotels can reap by adopting and unleashing the true power of direct booking tools

These are the top 5 hotel technology investments independent properties plan to add or upgrade in the next two years