CRM: Fact vs. Fiction

Some hotels have it, others do not. There is a lot of talk about it, but, unfortunately, there are many variations and definitions of what Customer Relationship Management (CRM) really […]

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What is GX? And How Can it Help Your Hotel?

You’ve heard it before: “Your brand isn’t what you say it is. It’s what they say it is”. In today’s digital age, we know that countless different touchpoints contribute to a guest’s overall opinion […]

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