Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.
Revenue management is considered an imperative integration and the major reason is good pricing algorithms. Having the most competitive rates in real-time, you would witness a boost in revenue
While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact
A mobile PMS and POS can effectively turn the hotel front desk into an “option,” rather than a “necessary evil.” Additionally, an integrated system can inspire a more agile service model.
They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.