technology
Engage with Mobile Travellers in the Micro-Moments of their Research Journey
What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]
Supercharge Your Website and Watch Your Revenue Grow
NB: This is an article from Leonardo Remember the days when the only option for your hotel guests was to either phone your hotel directly or book through a […]
The Painful Truth About Hotel SEO (Part 2)
NB: This is an article from Tambourine and is the second and final installment You can read the first installment here Problem 3: SEO Has Become Even More Technical […]
Keywords: Are They Really Dead? An Experiment
A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, […]
Expedia tech to power dialogue between hotel and guest
Expedia has rolled out new technology for its hotel partners to enable to improve the engagement and dialogue they have with guests. Conversations is part of the Expedia PartnerCentral […]
Data suggests airports are wasting time with mobile apps
NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]
Microsoft brings bots to Skype for Hotel booking
Microsoft’s recently launched, A.I.-powered bot Tay may have embarrassed the company when Twitter users taught the machine how to be racist, but Microsoft hasn’t given up on the future of […]
Digitalisation of hotels to keep guests coming back
NB: This is an article by Anton Schubert, head of design at Futurice One of the most talked about announcements in the British Chancellor’s Budget last month was the […]
Strengthen Your Direct Bookings: Use Customer Personas
NB: This is an article by NetAffinity Ever seen the movie “The Wolf Of Wall Street”? There’s a scene where protagonist Jordan Belford (played by Leonardo Di Caprio) asks a friend […]
Half a Billion Dollars in Direct Hotel Room Revenue
NB: This is an article by Tim Sullivan, President of Cendyn/ONE Leveraging over 120 million CRM Guest Profiles representing 35 billion unique data elements, Cendyn/ONE delivered 1.2 billion personalized […]
