technology
Review Response Examples: What Not to Do
NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate We recently hosted a webinar for hoteliers, How to Respond to Online Reviews. We cover this fairly often, since […]
Integrating Systems: Meeting the Data Challenge (Pt 1)
When it comes to analyzing the big amounts of Big Data that hotels and brands generate, the hospitality industry uses a variety of tools – which aren’t necessarily well-integrated – […]
Technology. Making Digital Marketing Better.
Henry Ford said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” So then why continue to manage online marketing the “old fashioned way” […]
Travel and the chat bots
With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]
Hotel technology neglects design thinking at its peril
NB: This is a guest viewpoint by Stefan Tweraser, CEO of SnapShot. When you venture into the back-of-the-house in a hotel, it’s surprising to encounter a battlefield of broken furniture, […]
Starwood taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood is hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform LiketoKnow.it to let users […]
Bots create huge customer service opportunity for airlines
Microsoft and Facebook have launched the “Bot Framework” and “Bot Engine” respectively, which lay the foundations for companies to use services like Skype and Messenger as rich customer-centric conversation platforms. […]
Fashion brands embrace bots as modern concierges
High-end fashion brands are turning to Facebook Messenger as their modern concierges. At Facebook’s F8 developer conference on Tuesday, the company announced the launch of its chatbot tool, opening it […]
25hours Hotels Rely on TrustYou for Reputation Management
NB: This is an article from TrustYou 25hours Hotels represent extraordinary design, innovation, and outstanding service. The current eight hotels in Germany, Austria, and Switzerland are individually adapted to each […]
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]