technology
Expedia’s first bot is for booking hotels
Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]
HotelSoft pushes revenue management tool
Hotelsoft claims to be a next generation, cloud-based software and services company, providing revenue management tools for hotels. The company is based in the San Francisco Bay Area and has a […]
Five reasons your CRM isn’t actually increasing sales
A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth […]
Revenue Management: Decisions vs Recommendations
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with […]
Is a Hotel Website on WordPress Really Free?
One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]
The power of email automation
Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]
3 Things Hotel Marketers Can Learn From Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber. Not only has […]
How Marriott is using WeChat in China
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]
Airbnb + HotelTonight = new startup Overnight
Need a place to crash last-minute but don’t want to pay for a pricey, cookie-cutter hotel? Overnight can hook you up with a local to stay with right away. Request […]
Independent Hotels Must Defend Their Inventory
A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built […]