technology
Why Priceline Is Making Big Investments in China
Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]
SiteMinder’s hotel tech stack and revenue management
A couple of years ago, SiteMinder, the Australia-based hotel technology provider, targeted North America as a market, having already expanded to receive a majority of its revenue from hotels in Europe. The company’s progress was […]
TripAdvisor revamps flight metasearch: Flyscore ratings
Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]
Eye Tracking: How Do People Search and Book?
With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]
The 1-2-3 of Conversion Optimization for Hotels
Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]
Staying Ahead of Distribution Technology
Technology and the ever-evolving online distribution landscape have transformed the way travelers are booking their trips. This makes it an exciting time for consumers and hotels, particularly as we see […]
Brands should know about Google’s ‘My Activity’
Google’s new “My Activity” page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad. It is Google’s latest move to catch up to Facebook […]
How Hotels Can Determine The Right Pricing Strategy
In this blog post, SnapShot’s Head of Education, Janel Clark, explores both traditional market segments, newer, more dynamic models, and how to develop the best pricing strategies. Segmentation: Then and […]
Most Important Google Analytics Metrics for Small Hotels
NB: This is an article from Little Hotelier You know that the SEO strategy you implemented for your bed and breakfast needs to be analyzed and evaluated using specific and […]
glh Hotels, launches “Choose Your Own Room”
London hotel group glh Hotels, today announces the launch of Choose Your Own Room – the world’s first online booking site that lets guests choose the exact room they want […]