technology

Hotel bookings receive chatbot treatment

DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]

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In APAC, the Internet is almost completely mobile

With the escalating penetration of smartphones and improving Internet infrastructure across Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK. According […]

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How to convert hotel website surfers into bookers

The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]

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Google enhancements for travel search and conversions

Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]

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Why Priceline Is Making Big Investments in China

  Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]

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SiteMinder’s hotel tech stack and revenue management

A couple of years ago, SiteMinder, the Australia-based hotel technology provider, targeted North America as a market, having already expanded to receive a majority of its revenue from hotels in Europe. The company’s progress was […]

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TripAdvisor revamps flight metasearch: Flyscore ratings

Seven years ago, TripAdvisor first launched its metasearch flight tool, and it wasn’t long after until it enabled users to post reviews. In 2014, it updated the look of TripAdvisor Flights by adding detailed […]

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Eye Tracking: How Do People Search and Book?

With all the recent changes to Google’s desktop search results, it’s a good time to look at how these changes affect how we actually view search results. If you know […]

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The 1-2-3 of Conversion Optimization for Hotels

Reaching your conversion goals is arguably the single most important function of your hotel’s website. Yet the vast majority of properties fail miserably at it improving conversion rates. And, remarkably, […]

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Staying Ahead of Distribution Technology

Technology and the ever-evolving online distribution landscape have transformed the way travelers are booking their trips. This makes it an exciting time for consumers and hotels, particularly as we see […]

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