technology
IDeaS integrates TrustYou review data to improve revenue performance
NB: This is an article by TrustYou TrustYou, the world’s largest guest feedback platform, now provides its extensive review data to IDeaS Revenue Solutions, the leading provider of revenue management […]
Impact of Google Trips App on Hoteliers Strategies
NB: This is an article from HeBS Digital Earlier this week, Google launched further into the world of travel with the release of Google Trips, a smartphone app that serves […]
The Standard unlocks spontaneous bookings via reservation app
Standard International is rolling out a new third-party mobile distribution platform that enables guests to make same-night reservations at a curated group of resorts in Los Angeles and New York, […]
Booking.com extends reach of app rivalling Google’s Trips
Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]
How To Use Hotel Data – make sure you compare
We’re in the information age. There’s no doubt about it. Yet, with all this data supposedly flying around us, it’s hard to know just what to do with it. Even […]
Expedia launches Rev+, a revenue management tool
Expedia, Inc. is officially launching Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s […]
Google debuts its mobile travel app, Trips
Today Google launches its first all-in-one travel app, Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of […]
Website Design: Where to Place Your Book Now Button
Much research has been done into how people read webpages. There is, in fact, a science to it; a certain pattern our eyes follow when we visit a website. Understanding […]
4 Reasons Landing Pages are Right for Your Hotel Marketing Strategy
The booking button on your hotel website is the goal – it’s not the strategy. To persuade guests to book, you need a hotel marketing strategy to drive qualified traffic to your […]
Dynamic Search Ads for Hotels – Are They for You?
For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]