technology

Travel distribution: The end of the world as we know it?

  Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]

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Remarketing Strategy: Simple way to improve Hotel direct bookings

For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they tend to shop around. They […]

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Major Changes From Google in 2016 That Impact Hotel Marketing

As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]

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What Hotel Chains Can Learn from Booking Aggregators

More and more travelers prefer to make their hotel (or flight, or car) reservations directly on the brand’s website—direct bookings outnumber aggregator bookings three-to-one. Although the big online aggregators still […]

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Hotels leverage tech personalization to predict guest wants and needs

Hoteliers are increasingly using technology to increase personalization of services, and sources said the practice is opening new doors to directly connect with guests. Greg Horeth, COO of management company Spire […]

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Conversational commerce: killer direct channel to customer or confusing?

Driving so-called ‘conversational commerce’ is the next phase in the travel company customer relationship but it’s a complicated affair. In what Thomson is hailing as an ‘industry first’, last week […]

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Inside the London usability lab of Expedia

Walking through what could have been mistaken for a door into a boiler room in Expedia’s modern London offices in Angel, you wouldn’t think you were entering a hub where […]

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Predictive analytics is the future of hotel Revenue Strategy

In case you haven’t noticed, the hotel industry has changed significantly in the past decade, and in many ways revenue management is leading these changes. Specifically, at most hotel companies […]

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Five useful AdWords features to use during the peak booking season

With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. Here are five features of AdWords […]

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Airbnb Trips presents airlines with a digital ancillary revenue masterclass

For any airline concerned about keeping control of their relationships with their customers and leveraging digital channels to boost ancillary revenues, the launch of Airbnb’s “Trips” should serve as a wake-up […]

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