technology

Driving Ancillary Revenues With Your Hotel Property Management System

In the travel industry, 48% of airline passengers and 59% of hotel guests said they were interested in upgrades or additional services. The airline industry has found a model that […]

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Solving Hotels Data Management Problem in 3 Steps

For most businesses, the single most valuable category of data is customer data, often collectively managed through a customer relationship management (CRM) system. However, managing a customer database can be […]

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Emerging Technology in Travel, Hotels, Airlines and OTAs

In an ever-shifting technology landscape, we’ve identified three major trends that will have the greatest impact on travel,airlines, hotels and OTAs in 2017 Megatrend #1:  Connected Intelligence The world is […]

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Google Local Universal Now Shows Four Ads By Default

Google has increased the number of ads shown by default in its Local Universal listings from two to four. In this post, we take a look at what changes Google has […]

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Surfing Intent Data: Read Audiences’ Minds!!

What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic […]

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The Science Behind a High-Performing Hotel Website

Your hotel website should be your most profitable booking channel. If it’s not, then you may be focused on the wrong things. In our final webinar for 2016, we looked […]

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How Facebook Marketing Will Look in 2017

Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move […]

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Hotel SEO Cheat Sheet: How to improve your Google rankings

Did you know that Google changes its search algorithm up to 600 times per year? Stats like this make it tough for any hotel business to keep up. Nobody ever […]

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Three Steps to Revenue Management Performance Measurement

In the hospitality industry we have heard that “A revenue management program/system has the potential to increase revenue by 3 – 5%”. By revenue management system, we are talking about […]

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3 Dos & Dont’s : useful titbits for chatbots in travel

Conversational commerce (chatbots) may be in its infancy but now is the time understand how it fits into your digital strategy With social media came the dismantling of the wall […]

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