technology

While hoteliers anticipate highly-sophisticated and ‘digital native’ hotel guests in 2020, their plans for industry technology remain stuck in the early 2000s. This is the startling research finding from ‘The […]

In our previous blog post, we highlighted the main differences between Dynamic Ads for Travel (DAT) and Dynamic Product Ads (DPA). Put simply, Dynamic Ads for Travel (DAT) is essentially Dynamic […]

Chatbots are already working hard in the hospitality industry, from taking fast food orders to helping travelers plan their trips. While conversational AI is very much in its infancy in the hotel sector, […]

The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega […]

Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]

A strong search strategy is crucial for driving direct bookings to your website. The vast majority of online experiences begin with a search engine, so the risk of a poor […]

What triggered the mass movement towards cloud hotel PMS? Hoteliers have new goals to achieve today and the solutions don’t hide in a server room. Cloud hotel PMS software has […]

In recent months, Google has added new filtering options for the two main ways users interact with a Hotel Ads, localuniversal (the knowledge panel in organic search) and mapresults (Google […]

By now, virtually all hotels have at least one social media channel that they use – most likely Facebook. They might also use some others; Instagram, Twitter and Snapchat being […]

The travel industry has some major changes ahead of it. Virtual reality marketing, voice-controlled travel booking, and the growing ambitions of brands such as Google and Facebook all look set […]