technology
Everything you need to know about Guest Experience Management
Nobody questions the importance or value of superior customer experiences. Technology solutions and business processes that enable Customer Experience Management (CEM) have become the focal point of practically every customer-facing […]
Dear Google, lend the travel industry your ears, please
While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]
How hospitality industry is embracing social media and generating revenue
With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two […]
Tell-Tale Signs You’re Losing in Metasearch
Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]
Leverage Facebook Marketing Strategies to Increase Hotel Bookings
Social media has evolved significantly in the last few years and has no intention of stopping or pausing. Hotel brands have kept pace with them by using industry influencers, traveller […]
Marketing Automation Opportunities for Luxury Hotels and Travel
Hospitality – ‘the friendly and generous reception and entertainment of guests’, according to the Oxford English dictionary. Synonymous with warm welcomes, ‘good hospitality’ has inherently been the product of human interaction […]
LodgIQ partnering with Revenue Hub on Thought Leadership
Revenue Hub are delighted to welcome LodgIQ as a Thought Leadership partner. The hotel operating environment is becoming increasingly complex, requiring new tools to maximize the likelihood of success. It’s […]
As Google pivot to “AI first” what does it mean for the travel sector
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how […]
The importance of a hotel’s presence on Google
What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, […]
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]
