sales

Revenue Generation Actions To Maximize Transient Segments

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

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3 arrows hitting a bullseye reflecting the importance for a hotel to ditch discount blasts and target high value guests with reward strategies

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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Attachments are Out: Hotel Sales Should Switch to Embedded Links

If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links

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Beyond Hotel Silos: Embrace the Guest Journey

We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

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8 Strategies to Grow Revenue Across Hotel Commercial Teams

We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue

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Hunting and Gathering: A New Mindset for Hotel Sales

Sales leaders must shift to a proactive “hunter gatherer” mindset to unearth new opportunities and strategically bridge the emerging revenue gaps

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AI Tsunami: Understanding the Impact on Commercial Functions

The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills

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Why Generic Hotel Sales Proposals Fail and 5 Strategies to Win

While properties carefully craft unique identities, their sales teams often rely on identical, cookie-cutter proposals that blur these crucial distinctions

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Hotel Commercial Strategy in University Markets

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

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Follow Up Email Facts Hotel Sales Teams Can Not Ignore

Let’s break down five facts that reveal just how crucial follow-ups and speed are in both the prospecting and proposal stages of hotel sales

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