sales
Unlocking Excellence: Urgent Need for Unified Hotel Commercial Strategy
It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace
Talent Trends Study: A Future Hotel Workforce Crisis?
We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt
What It Really Takes To Book More Groups, Meetings and Events
If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market
Cost to Hotels of Open Executive Positions and Loss of Momentum
Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here
Four Strategies for Hotels to Survive Among New Entrants
In an ever-evolving tourism marketplace, it’s increasingly apparent that established and older hotels should take proactive measures to stay competitive
In Era of Expensive Debt Poor Management Drives Hotel Distress
There are economic headwinds and there are issues with capital stack structures, but a great hotel is run by a great general manager
Best Practices for Ski Resorts During Shoulder Season
We explore how ski resorts can attract more business during this off-peak period, particularly for meetings and events
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
How to Navigate The RFP To Win More Group Business
By strategically navigating the RFP landscape, your hotel can secure more group business, elevate its reputation and drive growth
A New Approach to Hotel Management Fees
While both hotel operators and owners stand to gain from adopting the management fee structure proposed, hurdles are anticipated
