revenue

Hotel Upselling: 5 Strategies for the Holiday Season

The holiday season offers numerous upselling opportunities that can significantly increase your revenue, but not all upsell strategies will be suitable

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Turning Past Inquiries into Future Bookings

Nurturing these relationships can lead to quicker bookings, higher conversion rates, and stronger long-term loyalty

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person at a laptop with a computer chip overlay and buildings in the back reflecting the top rms features every multi property hotel group should look for

Top RMS Features Every Multi-Property Group Should Look For

A good RMS doesn’t just automate pricing; it also streamlines performance tracking helping small hotel groups compete with big brands and independents

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2 people enjoying a hotel spa experience which can be a key component to the success of a wellness hotel and how they redefine the guest experience

Why Wellness Hotels Are Redefining Guest Expectations

A successful wellness hotel differentiates themselves through targeted branding and specialised amenities that align with specific guest needs

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christmas tree at a luxury hotel reflecting the importance of creating memorable festive experience and marketing these early and with smart campaigns

3 Key Strategies to Make Your Hotel Shine This Festive Season

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

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a board meeting where most of the members are bored illustrating the importance of moving from metrics via storytelling

What the Board Really Wants to Hear: From Metrics to Meaning

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

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email icon an a mobile phone reflecting the fact email marketing still drives business outcomes when aligned with and guided by revenue strategy

How to Drive Direct Revenue Through Effective Email Marketing

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

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person breaking down a wall reflecting the need for hotels to break the cycle of ota dependence

How to Break OTA Dependence Without Losing Bookings

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

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How AI & Human Insight Are Redefining Revenue Leadership

According to recent research, 76% of a revenue manager’s week is still spent on internal tasks e.g. reports, manual updates, reconciliations, data checks

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Beyond Gut Feeling: 5 Data Questions Every GM Should Ask

Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples

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