revenue

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay

For as long as I can remember, hotel salespeople have always expressed frustrations with unnecessary distractions and disruptions to their sales time

Another significant difference that made one hotel count good bucks and other hope for it was their hotels pricing and revenue management strategy

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

We should stop thinking in terms of product (attribute) rather than people (guest), who instead care about the benefits your attributes provide them

If this was a normal year in terms of hotel business and group demand, the Halloween impact would have been substantially less and relegated to the weekend

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year

Properties with various revenue centers need to have their revenue strategy leader and entire commercial team focusing heavily on TrevPAR and Net TrevPAR

Since big data and machine learning surpass human capacity, commercial strategy leaders are freed to focus on strategy or the art of revenue management