pricing

Data is endless, here are five types of guest data that you can possibly use to improve your guests’ experience at your hotel

Here’s how discounting can have negative implications on your business in the absence of data-driven decision-making

From rate level distribution and occupancy-based pricing to discount codes and upselling, we look at pricing strategies to fit each hotel and market

How much additional direct revenue could you capture if you lowered the number of parity violations and proportionally raised your conversion rates by 56%?

To answer my original question, ‘do we love BOB?’  The answer is a resounding YES!  But should we trust him?  Most definitely NOT!

The research below shows hotels that have consistently implemented revenue management methodology are exceeding their 2019 numbers by 15%-40%

Only a small percentage of businesses have incorporated dynamic pricing. Gauge whether it is right for you and ensure you do not fall into common pitfalls

Consumer costs for everything, including hotel rooms, are up. The list is long, but consumers are still, it appears, willing to put it aside to travel

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks

Looking across Europe, room rates are soaring. But, the rise in prices isn’t purely inflationary pressures, there is extraordinarily high demand levels too