pricing

How can your hotel make the most of opportunities with mega events? Here are five ways to prepare and maximize revenue

The gap between the price you set and the price the guest pays is often created in the murky middle layer of distribution

Discover how your pricing architecture decides your ability to react to demand and why controlling your increments is key to maximising your revenue

Improving direct conversion is not simply about generating more bookings; it is about capturing more demand through the channel that delivers profitability

In hotels, the “cost” of Excel is found in payroll. When you look at hours spent on manual reporting, this “free” tool looks like the most expensive asset

You should already have enough forward bookings to make meaningful evaluations, but are you early enough to intervene if something does not add up

Revenue strategy changes as portfolios grow. What works at the individual property level doesn’t reliably extend across multiple hotels, markets, and teams

With fewer big events, more hotels, and demand spread thinner, success is no longer about winning three great nights

Pace is information, not a verdict. The hotels that win long term are the ones that treat pacing gaps like clues, not emergencies

AI can make revenue management work leaner and more precise, but without the right prompt, results are mediocre at best or, at worse, harmful