pricing

Direct channel benchmarking provides that context. For revenue and digital leaders, benchmarking is no longer optional. It is strategic

A growing network of predatory OTAs and rogue affiliates are aggressively bidding on boutique hotel brand names and siphoning off your most valuable guests

The study reports that a hotel’s price, location, reviews, booking options, experiences, and sustainability are the top decision points for travelers

A good revenue strategy leaves clues when it is working, and it leaves clues when it isn’t. The hard part is knowing what signals matter

A good way to find important criteria for identifying your hotel competitive set is to think about the filters that travelers are setting on booking platforms

Getting your seasonal pricing right isn’t optional, it’s a competitive advantage. It isn’t just about raising rates in summer or trimming them in winter

The logic for NetRevPAR is undeniable. But the reason most hotels still cling to standard RevPAR is simple: it is easier to measure

We break down what rate parity really means today, what has changed, and why hotels need to rethink how they protect their direct channel

It’s about understanding how ADR, occupancy, RevPAR, segmentation, channel mix, and forecasting interact – turning complexity into smarter pricing decisions

When analysed alongside booking and guest profile data, these insights ensure revenue strategies enhance, rather than detract from, the guest experience