pricing

sign post saying fact or myth reflecting need to debunk the fact that raising prices in high demand is not exploitation but smart revenue management

Why Raising Prices in High-Demand Periods Isn’t Exploitation

By understanding and implementing demand based prices, you can create a business model that meets market needs and enhances guest satisfaction

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What is Hotel Room Type Mapping and the Benefits?

Accurate room type mapping at your hotel enhances your revenue management strategy, enabling clear, strategic control over visibility and pricing

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a roller coaster reflecting the ups and downs in booking patterns and how the shoulder season is a good time to drive bookings without the competitive frenzy of peak time

Strategies for Selling Out During Shoulder Season

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

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hotel corridor illustrating the need for revenue and commercial leaders to walk the floor and really understand their rooms i.e. their product offering which affects adr

How To Increase Your ADR – Part 3 (Take A Walk)

Whilst ADR gains can be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering

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Hotel Pricing for Buyouts: How to Maximize Revenue with Groups

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

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person with finger over mouth reflecting 7 taboo topics in commercial strategy

7 Taboo Topics in Commercial Strategy

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

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person with glasses and a hat looking a bit like a spy illustrating a rate wars discussion when hotels engage in price espionage

Rate Wars: When Hotels Engage in ‘Price Espionage’

By embracing both new school tactics and old school wisdom, hoteliers can stay ahead in this ever-competitive landscape and win the rate wars

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The Travel Rate Debate: Selecting Dynamic vs. Fixed Hotel Pricing

With varying approaches to dynamic pricing in the marketplace, buyers cannot always be certain that dynamic rates outperform static rates

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Hotel Loyalty Member Rates: Should They Stay or Should They Go?

Capturing direct bookings with member rates is only a win if your discounting strategy can be managed in a way that doesn’t leave money on the table

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Creative Strategies for Hotel Revenue Teams to Close 2024 Strong

By augmenting your hotel revenue strategies, you can deploy strategic tactics that attract the right guests and will boost both revenue and profitability

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