pricing

The people getting the most value from AI today are those using it in a way that gives them more control over their decisions, not less

Dynamic pricing can help you compete, capture revenue, and save time. Manual pricing is too slow for today’s market – Every decision matters

To break free from this cycle, you must stop defining your hotel by its star rating, location, or brand flag. Instead, define it by the guest’s intent

When things are bad, they get worse. Because low demand and occupancy being met with lower rates ultimately means lower revenue all around

The next great revenue leaders won’t be those who know the most about pricing models, they’ll be the ones who align people, purpose, and profit

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

A picture of slow growth, margin pressure, and an uneven recovery signals to hoteliers that 2026 forecasts will require more nuance than ever before

Revenue managers live on the edge of uncertainty: but every scare comes with wisdom. Every “uh-oh” becomes a “next time, I’ll know better.”