pricing
Overpricing or Underpricing: Are Your Rates in Line with the Market?
Most pricing problems at independent properties fall into one of two categories: underpricing driven by occupancy anxiety, or overpricing driven by optimism
Why Revenue Management is Harder for Small Hotels
When revenue management happens intermittently, independent and boutique hotels can miss the window to capture higher rates or improve profitability
Wars Reshape Travel: What the Iran Conflict Means for Europe
Instability reshapes travel behaviour. Hotels must revisit source markets, recalibrate pricing, and adjust distribution strategies with speed
Why Summer Strategy Starts Long Before Memorial Day
While major events capture attention, strong summer performance depends on the full season, not just a few high-demand dates
Where Hotel Revenue Is Headed in 2026 and What to Do About It
The gap between properties with a sharp revenue strategy and those without one is becoming much more visible in the numbers.
Why Best-of-Breed Beats All-in-One for Revenue Managers
Bringing together best in breed business intelligence and competitive rate intelligence, giving revenue managers something all-in-one platform rarely can
When Every Hotel Looks Premium, How Do The Best Stand Apart?
The luxury brands that continue to stand apart tend to be those whose identities are shaped by something beyond product alone
The Psychology Behind Why Guests Click Book Now
When guests emotionally connect with a property, price becomes a secondary consideration rather than the primary filter
Why Group Pricing on Gut Feel Is Costing Your Hotel Money
The deeper problem is that without a shared financial framework, every group discussion becomes a negotiation between two opinions
How to Conduct an Effective Hotel Displacement Analysis
A hotel displacement analysis helps bring structure to complexity, as outlined below in the discussion of three key factors that should inform your approach
