pricing

Traditional forecasting models no longer cut it. Relying on historical data hinders performance. Demand is constantly influenced by new factors

The week of Black Friday is one of the lowest in terms of prices due to applied discounts, although price drop is smaller than booking volume increase

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing

By understanding how price adjustments influence customer demand, you can pinpoint the ideal price that strikes the right balance

Successful discount hotel rates management requires a delicate balance between attracting price-sensitive guests and maintaining profitable operations

By optimizing occupancy and maximizing average daily rates, dynamic pricing ensures every room generates the highest possible revenue

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

Dynamic pricing requires a sophisticated understanding of market trends and demand forecasting. Hotels with less advanced pricing strategies may struggle

Coupons have proven, time and again, that they are a highly effective sales tool. Here are some ways to use them to your advantage

Seasonal fluctuations don’t just refer to loss of traffic during quiet periods, they can also easily mean oversaturation during busy periods