pricing
Five questions to help marketers solve the metasearch dilemma
When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]
Real rate vs nominal rate: Where are we?
Is inflation masking the current strength of ADR? For the total U.S., real ADR priced in 2014 about the same rate it did in 1999 and 2006. Much has been […]
Interview: Airbnb Business Travel Lead Marc McCabe
Airbnb’s rapid conquest of the guest accommodation market shows no sign of abating, and that even includes winning the business of corporate travelers, whether their employers know or not. Even […]
U.S. Hotel Occupancy and RevPAR To Hit Record High In 2015
The U.S. lodging industry will continue to achieve very strong growth in rooms revenue per available room (RevPAR) during both 2015 and 2016 according to the recently released March 2015 […]
Key Areas in Revenue Management discussed
Four areas for revenue professionals to focus on for the year ahead, according to the HSMAI APAC Revenue Advisory Board Distribution The distribution landscape is always evolving and 2015 has […]
Beyond Pricing seeks to boost revenue for property rentals
A few weeks ago Beyond Pricing gained some column inches for attracting seed funding of $1.5 million in a round led by Resolute Ventures. The startup, which launched last June and specialises […]
Branded Hotel Guide to Generating Revenues Above-and-Beyond the Brand
Branded hotels are in a unique digital marketing predicament. On the one hand the brand is a marketing organization and can open doors and steer demand to the branded hotel […]
The fight against the OTAs starts at check In
In any industry, a lack of competition can come with a decline in innovation and an increase in price. Without a larger field of competitors, there is nothing to incentivize […]
Cornell Study Supports Strategic Price Positioning in European Hotels
A ten-year study of pricing and revenues in over 4,000 European hotels finds that pricing strategy drives revenue, when hotels are compared to their competitive set. The study, published by […]
Bristol sees highest hotel price increase
Bristol saw hotel prices rise by 13% in 2014 compared with the year before – the biggest rise in the country. That’s according to the Hotel Price Index published by Hotels.com, […]