pricing

The true potential of attribute based selling lies in its ability to empower guests and generate more dynamic revenue streams for hotels

Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year

PayPAR is soaring, but GOPPAR and TRevPAR are still trailing inflation. April 2025 shows the gap – profits aren’t keeping pace with rising costs

Reverse yielding is the practice of setting high rates far in advance, only to drop them as the arrival date nears, but reverse yielding isn’t a strategy

Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality