pricing

Micro-Market Segmentation in Hotels: A Key to Personalization

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

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The “Why?” Is So Important: Use Data to Reach Actionable Insights

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes

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What are the Pros and Cons of Dynamic Pricing?

By focusing on area supply and area demand, hotel dynamic pricing allows room rates to fluctuate constantly to capture more business

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Impact of Seasonality on Hotel Revenue: Understand Highs and Lows

Seasonality significantly impacts hotel revenue, presenting both challenges and opportunities for hoteliers

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Revenue Management: The ‘Art’ Behind the Science

Even if you understand the basics of revenue management, you may still have some questions about how to create an effective strategy

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two puzzle pieces coming together reflecting new innovative revenue optimization products launched by LodgIQ

LodgIQ Unveils Four Innovative Revenue Optimization Products

. Our mission is to provide hoteliers with the most innovative and effective revenue optimization solutions to achieve effortless profitability

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Explaining Hotel Revenue Management Through 4 Movie Storylines

When talking about revenue management, it is important to tell the right story to the right person in a way that is relevant to them

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clear vision through glasses reflecting importance to hotels of forecasting accuracy

The Importance of Forecasting Accuracy in Revenue Management

Prioritizing forecasting accuracy will contribute to your business’s profitability and long-term success in the dynamic hospitality industry

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Please Stop Basing Your Rate Strategy On Your Competition

Sometimes your competition’s rates will be applicable, but moderation is key.  Do not let your competitors drive your rate strategy

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Maximizing Hotel Profitability: Discovering Your Most Valuable Guests

It’s not always about filling every room every night; it’s about attracting and retaining guests who bring the most value to your hotel

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