pricing

What else is in store for hotels in summer 2023? Below are 5 top trends we have identified for hotels this peak season:

We look at hotel market segmentation – its benefits, common segments and steps to implement guest segmentation to better define effective pricing strategies

The first half of 2023 has witnessed strong performance in European rate and search volumes, indicating a rise in demand

Revenue managers are caught in a balancing act to maximize revenue, ensure customer satisfaction while managing occupancy rates and room pricing pressure

Through our conversation you will hear more about Hotellistat as we dig deeper into the backstory, how the company came about and risks taken to get started

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

Broad segmentation often falls short in today’s competitive landscape. To cater to guest needs, we need to delve into the realm of micro-market segmentation

By digging deeper into the data, we were able move from the potential problem to identifying and implementing tactical and strategic changes