pricing

tightrope walker reflecting challenge for hotels of balancing whether to sell out or maximize revenue

Selling Out vs. Maximizing Revenue: The Delicate Balance

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

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German Hotel Revenue Managers Look to Cash in on Euro 2024

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

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Debunking Hotel Pricing Myths: A Shift in Perspective

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates

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Spotlight Shines Brighter on Algorithmic Hotel Price Fixing

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

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Attraction Strategy: Maximizing Revenue per Guest

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

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sign showing rooms available reflecting the impact of guest cancellations or no shows

Hotel Forecasting Methods for Small Hotels

Demand forecasting in hotel industry businesses can take a few different forms. Three of the most common hotel forecasting methods include:

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6 Winning Strategies to Increase Direct Bookings

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

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What Are The Benefits of Using Discount Pricing Strategies

When implemented strategically, discount pricing can help drive revenue, boost profitability and reach new segments

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Taylor Touches Down and Hotel Prices Swiftly Rise

Overall, the median increase in rates for a standard hotel room compared to those nearby weeks was 44%, which is a huge boost to local hotel rates

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Why Hotel Price Monitoring Matters and Best Practices

Hotel price monitoring can be a hectic and time-consuming process. It’s normal to feel overwhelmed or confused amidst the plethora of option

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