pricing

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

With legacy RMS tools, revenue managers were often limited by internal data and manual processing. AI unlocks agility reducing the risk of missed revenue

When travelers see the same pricing across all platforms, it signals fairness – cultivating trust, a driver of guest loyalty and repeat bookings

Many assumptions continue to cloud the nature of hotel revenue management. These widely held beliefs can limit strategic thinking and hinder profitability

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Here is the round up of Hotel Success Stories from our Expert Partners during June, touching on revenue, bookings and guest experience. Atomize, Hotellistat, Cloudbeds and SiteMinder Hotel Sct Thomas […]

As travel demand evolves, hotels are having to reimagine their revenue strategies more thoughtfully, sparking creative strategies that engage

Top hotels are leveraging the revenue managers’ unique visibility across pricing, demand, guest behavior to shape broader commercial decisions

The hesitation around raising rates usually comes from one of two places: fear of slowing down demand, or pressure to “follow the compset”