pricing

In a world where personalisation is key, it is essential that properties use their guest data to anticipate, meet and exceed guest expectations

When occupancy dips or a low season looms, the instinct may be to simply drop rate. Slash prices, run a discounts campaign and hope to fill rooms quickly

Here is the round up of Hotel Success Stories from our Expert Partners during August outlining increased bookings and revenue

Hotels should leverage flash sales, rate alerts, and limited-time messaging – but only when paired with free cancellation or price match guarantees

Booking denied wrongdoing, but the settlement requires it to fully disclose all mandatory fees upfront to align with the FTC’s rule

Wishful thinking is not a rate strategy. It’s a distraction. And in a market this dynamic, it’s one you can’t afford

Here is the truth most hotels avoid – if you don’t build your strategy around a clearly defined guest segment, you’ll end up chasing anyone and everyone

Outdated room sales are the silent killer of hotel revenue, steadily eroding individuality, pricing power and guest trust

RevPAC plugs that gap by revealing the full earning power of each guest, guiding better decisions on upsells, staffing and marketing spend

Properties that adapt their pricing data strategies to shorter lead times and leverage multi-source real-time demand data can outmaneuver competitors