pricing

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? And do we know what Net Revenue actually means?

We explore the dangers of benchmarking, explain why “above benchmark” isn’t enough, and offer actionable strategies to break free

This list should give you a starting point of which pricing mistakes to avoid. Over time a more consistent, pricing strategy will have a knock-on effect

For everything to go as planned, there needs to be a plan! Here are our suggestions for getting ready for peak season

It is essential to good revenue management that opportunity costs be factored into weekend buyouts. Opportunity cost is the potential forgone profit

Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory

Adopting revenue performance management, hotels can achieve sustainable growth and maintain a competitive edge in the dynamic hospitality market

Adjusting your pricing strategy to reflect these nuances can capitalize on the unique demand dynamics for higher-end offerings

Don’t feel you have to copy your competitors but rather use the information on your compset to improve your value proposition

Value-based pricing flips the script. You look outward instead of inward. It’s not what the room costs you; it’s what the experience is worth to your guest