otas
Attract High-Value Guests with Expedia Members Only Promotions
You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites
Unlock New Revenue Streams With Effective Channel Management
Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.
Dynamic Packaging Solutions for Online Booking Engines
Dynamic packaging can help introduce end-to-end booking coverage. Otherwise, travelers will rely on OTAs suggesting solutions for vacation-related problems
Bed Banks: Comparing Inventory and Connectivity
Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers
OTA Visibility Boosters: The True Cost is More Than You Think
Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly
Top Tactics to Drive Direct Bookings at Your Hotel
The loss of direct bookings has an unfortunate two-fold effect; losing revenue due to high OTA fees and inability to deliver a personalized guest experience
Using Metasearch to Drive Direct Bookings and Reduce OTA Reliance
There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking
Which OTAs Cause the Worst Price Undercuts in Your Region?
It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain
ChatGPT: How Conversational Bots Will Be The New OTAs
When we have conversational bots helping us, it could change the way we search for information. And one of the things we search for hotel information
A Simple Way to Beat the OTAs
We often don’t measure the leakage of commission to OTAs and we certainly don’t measure it against the costs of securing a direct booking
