otas

Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

We explore how OTAs influence your revenue strategies and reveal insider tips to help you thrive in this dynamic environment

Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests

Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business