otas
Pursue direct but milk distribution partnerships
No hotel is an island, especially in distribution, and once you accept that fact then the wisest approach to take is to then find the right distribution channel which […]
Hotel Untapped Opportunity to Win Market from OTAs
Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]
The Battle for Direct Booking: How Hotels Are Stepping Up
NB: This is an article by Spring Engage Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings are now done digitally and the […]
The Future of Travel: Glh sets out its vision for hotels
Glh, the largest owner-operator hotel company in London, is poised to roll out its ‘choose your own room’ booking platform as it seeks to transform way the sector operates […]
Google tackles OTAs with vacation-booking tool on mobile
Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]
The Gloves Are Off: Big Brands Throwing Direct Booking Punches
NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]
Are hotel wholesalers on the brink of extinction?
Are hotel wholesalers headed for extinction like the dodo bird? Certainly not yet. What is the future of hotel wholesalers? There are a lot of prophecies out there, but […]
Expedia Is Trying to Become More Like Booking.com
You might call it the Booking.com-ization of Expedia. Expedia’s recent launch of its hotel Accelerator program, which enables properties to bid to move higher in search results on Expedia hotel […]
Expedia: pay-for-positioning program riles hotel trade group
Expedia is broadening a program that gives a more prominent listing position to hotel operators in exchange for paying a higher commission on bookings. The program is an attempt […]
Expedia’s new tool that lets a hotel email with its bookers
Expedia has been doing roadshows at industry events for marketing and sales hotel professionals to introduce its tool for direct communication between guests (who book through the online travel […]