otas

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue

This article outlines the three most important OTA trends of 2025 every hotelier should know and practical ways to respond

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

It is possible to plan your campaigns to ensure you can take advantage of the visibility the OTAs but without overlooking your own goals

The trick isn’t choosing one over the other, it is knowing how to balance all three. When comparing OTAs, direct bookings, and GDS, the difference is clear

By engaging directly with guests at the opportune time, hotels can customize services more effectively, leading to deeper guest satisfaction

Dynamic Budgeting is to see beyond the false clarity of commission thresholds, to embrace investment as strategy, and to reclaim the guest

Dynamic pricing and rate parity aren’t enemies. Best move? Keep public rates clean, monitor on metasearch and embrace closed-user incentives