otas
DMA is Changing Google Search, But Not How Hoteliers Hoped
The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility
Mastering Hotel OTAs: 8 Ways to Overcome Pain Points
While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season
Expedia TravelAd Strategies for Small Hotels
With the help of some smart strategies, you can ensure your hotels investment in Expedia TravelAds generates a serious return
Power of Combining Dynamic Pricing and OTA Ranking Optimization
Adopting dynamic pricing in your hotel, involves a strategic approach to price setting, inventory management, and online visibility on OTAs
Booking Designated “Gatekeeper”; a New Era for European Hotels
The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest
OTA and Direct Booking: Finding the Right Balance
OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings. The primary drivers for this is their nimble nature
Who Are The Winners and Losers of Google’s DMA Implementation?
Whatever the final figure, it seems very likely that the DMA has actually benefited the major OTAs rather than the hotel industry.
Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
The Hidden Profit Potential of the Hotel Breakfast
On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster
The Battle for Direct Bookings
As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings
