otas

In this report, we analyse distribution trends from four years of online booking data spanning from 2019 through 2022

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way

With the pandemic ending, OTAs began spending on marketing campaigns again and the hidden cost was a 50% in increase in the avg. CPC for the brand campaigns

Thanks Booking.com for great service. Or should I say, “thanks hotel for rolling out the red carpet to Booking.com so that they can roll it out for me?”

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

Dynamic packaging can help introduce end-to-end booking coverage. Otherwise, travelers will rely on OTAs suggesting solutions for vacation-related problems

Bed banks are middlemen between hoteliers that aim to have decent occupancy rates and travel providers looking for inventory for their end customers