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Insights on Travel Impact, Middle East and Africa
While some countries are lifting travel restrictions, introducing opportunities for international and regional travel, others are implementing restrictions
Hotel SEO Made Simple – Part 1
A hotel website optimized for search engines, “speaks the same language” as its visitor base, with keywords for SEO that connect searchers to your site.
Is Promoted Hotels Google’s Christmas Gift to Hoteliers?
The addition of Google Promoted Hotels to their Metasearch product along with Google Hotel Finder rounds out their hotel search experience.
5 Ways to Generate Travel Demand Targeting Birthdays
People travel, or might consider travelling if presented with some nice options and offers, because of a desire to celebrate birthdays
Top Tips to Plan for a Profitable Recovery
There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back
Google Launches Free Data Tools to Understand Travel Demand
Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions
Hotels & Booking Engines: Get Users’ Email First
It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
Five Elements of Website Prose That Turn Hotel Seekers into Bookers
When done right, your website copy content, it’s style, layout, and navigability, can keep eyeballs bouncing around your website instead of bouncing off
ABNB IPO: Why Airbnb Could Overtake Booking.com
Airbnb could grow into the most important, if not the biggest travel company, meaning Airbnb’s stock could be undervalued relative its potential