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4 Behaviour Myths Stopping Guests From Booking (And How To Fix It)
Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking

How Phuket Sandbox Campaign is Impacting Hotel Booking Trends
We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening
What Were Booking Trends Like in May?
The good news regarding the reopening of hospitality across Ireland in April meant that May was a strong, positive month for bookings as the country’s collective sentiment lightened and optimism […]
Amazon Blocking Google FLoC Could Seriously Weaken Fledgling System
Last week Amazon added code to its digital properties to block FLoC from tracking visitors using Google’s Chrome browser
5 Tips To Get Your Hotel Website Ready For This Summer
Many hotels fail to tailor their website to the season, choosing instead to keep the same design and offers all year. But every season has its own dynamics

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost
Google Hotel Free Booking Links – OTA Freedom or Competition?
For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic
How Can Hotels Perform Demand Forecasting the Right Way?
Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.
Boosting Occupancy with Social Story-Selling
We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.