online

When building campaigns for social media, remember it’s not just intelligent guest segmentation that drives digital marketing success

As the final stage of the direct bookings process, it’s of key importance that your website and booking engine are at the heart of the customer experience

7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

As you plan for reopening, you want the entire booking process to run smoothly for your guests as they embark on their next getaway bookings