online

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go

SEO has changed a lot, but the fundamentals and principles behind a very good Hotel SEO structure have essentially remained the same over time

Analysis of flight search data makes it possible to study trends in tourist demand, the travel preferences of travellers and regions with highest demand

FornovaHL is an easy to use tool enabling hotels to automatically distribute or update their property’s profile content and attributes for online channels

Let’s look at some proven tactics and strategies that can really boost your hotel website traffic, with little to no budget, and in little to no time

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

Each part of the funnel is a different hurdle in the booking process, not to mention the fact different traffic types enter the funnel at different points

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Understanding how your guests plan their holidays and what they look for, you can make sure your hotel website meets their needs and converts to booking

This success story explains how Sandos tackled the challenge of increasing effectiveness of investments in Google Ads, while controlling cost per booking