online

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

When deciding on website structure, it’s easy to get lost in trends and best practice. In reality, you just need it to show your hotel in the best way

Media planning for the hotel industry has changed, and that’s not a bad thing. In fact, it is about time. For too long our sector has been stuck in a rut

If you want to stand out in the mind of your guest and create loyalty, personalising their journey and showing you care about pleasing them is the solution

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility