online

Searcher conversion rate measures a booking engine’s success, whereas user conversion rate measures combined performance of your website and booking engine

Hoteliers are short staffed and sometimes social media is last priority. What we have learnt these last 2 years is not to forget our transient guests

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

If you have a small budget, it’s a waste to split that between SEO, SEM, PPC, Metasearch. Instead of spreading horizontally, go vertical in one or two areas

Email marketing mustn’t be an afterthought. Hoteliers should take full advantage of minimal effort for maximum return with increased email marketing efforts