online

Comment: A summer social media roundup

We’re always being told that social media is a 24/7/365 affair, but with summer temperatures at their highest and many of us enjoying our holidays abroad, social media activities can […]

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Shift From Mass Personalization to True Individualization

Moving from mass personalization to true individualization may seem like a matter of semantics, but the distance between the two concepts is significant. Imagine for a moment that all-too familiar […]

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Email Marketers Take Note Of Gmail Updates

Google rolled out new Google Inbox features to both iOS and Android devices this week to help prevent Gmail users from falling victim to email phishing or malware attacks. Gmail […]

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Engagement Rate Heralds Next Era Of Email Metrics

Mobile devices are complicating our usual understanding of email metrics Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open […]

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CheapTickets enhanced search flexibility with split ticketing options

CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights […]

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Hotels must ease booking shift from mobile to desktop

Planning for travel often begins on smartphones and tablets, but hoteliers must streamline the jump from mobile to desktops for final booking to take full advantage of existing consumer behavior. […]

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Marriott captures 3x ad engagement with nonintrusive programmatic

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three […]

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What a click means: The ROI fallacy

What is the difference between looking successful and being successful? Many business owners believe they are the same thing. If you have enough customers, drive a nice car and can […]

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Hotel Website Design and Usability: Top 10 Mistakes

NB: This is an article by Vikram Singh via wordsofvikram Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where […]

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Hotel Chains’ New Direct Booking Strategy? TripAdvisor!

One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]

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