online

Travelers have spoken, and TripAdvisor has heeded their wishes. According to the 2016 TripBarometer Study, 93 percent of TripAdvisor survey respondents ranked price as the most importance influence on accommodation […]

Are you using social media to connect with your existing customers and bring in new guests? We are in the midst of a social marketing revolution, and there are huge […]

Travel booking websites like Airbnb, Priceline, and Booking.com continue to rise in popularity as budget-conscious consumers attempt to save as much as possible on their holidays. These companies rely on […]

In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part […]

If you’ve been following the Koddi Blog for a while, you already know that metasearch is one of our favorite topics to write about here. As the top provider of bid […]

With all the hoopla over hotel-direct bookings and online travel agency retaliation and maneuvering, the balance of power in U.S. market share among top players has been surprisingly even-keeled over […]

With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]

Bobby Healy, one of Google’s most outspoken critics, shares his opinion on what the European Commission’s fine means for flight search, and argues that a dedicated travel industry council might […]

“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]

  Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your […]