mobile

Simplified & speedy trumps optimizing for conversion

Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary […]

Read more

Transaction loyalty programs need deep customer understanding

A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with […]

Read more

Mobile is #1 for travel research and booking

Just two weeks ago, Memorial Day kicked off the 2016 summer season, bringing with it the promise of sunshine, barbecues, outdoor activities and, of course, some much-needed vacation time. As […]

Read more

How Ryanair developed multi-platform digital experiences

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

Read more

Hotels.com Mobile Travel Tracker around the world

The Hotels.com™ Mobile Travel Tracker uncovers the true impact mobiles are having on our booking and travel behaviours. It reveals that as mobile usage continues to grow and smartphones keep getting smarter, they’re shaping […]

Read more

Time pressure on mobile path to travel purchase

Few people doubt the travel industry maxim that consumers using mobile devices are more typically under time-pressure than those using laptops or desktops. But how does time pressure affect consumer […]

Read more

Why Google woke up and smelt the travel coffee

Google has never been lacking in confidence – and that’s not just because it has a market cap of $487 billion and last year took in $74.5 billion in revenues. There […]

Read more

The Big Tech Drive to Encourage Loyalty

Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]

Read more

Winning Mobile Bookings In Metasearch

NB: This is an article from Koddi It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth. Not […]

Read more

Book. Stay. Go. Launches SaaS Marketplace

Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]

Read more