metasearch

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

Hoteliers might consider funds that were previously allocated to areas with low return which could be redirected towards high return metasearch advertising

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Hopper hotel reviews are presented as ‘user ratings’ and your hotel is shown to all Hopper users who are searching for accommodation in your area

Tripadvisor Enhanced Marketing Text is a new feature that enables advertisers to display custom marketing text on the hotel list and details pages