metasearch

By using these strategies, you’ll see a boost in direct bookings, less reliance on third-party platforms, and improved profitability for your hotel

The GDS is a critical platform for hotels to capture more bookings. By marketing to travel sellers the hotel can secure incremental revenue

There is no information on how the free booking links “auctions” work, but there is a Google algorithm that decides the ranking of the “ads”

Hotels can harness the power of hotel metasearch to not only increase visibility but also drive direct bookings and long-term success

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

For those running metasearch on a CPA model, the deadline to find a new way to access metasearch is approaching, and fast

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations