marketing

If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]

After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]

The trick to effective content marketing is being in the right place, at the right time, with the right content and messaging. Once you’ve defined your audience you can start […]

‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]

It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of  coffee, and then settle in to check your hotel’s Instagram account. Time to see […]

Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]

NB: This is an article from Little Hotelier Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those […]

This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]

The guest’s path to purchase and the sites they visit along the way has created a unique opportunity for independent hoteliers. Today, people are researching hotels and destinations in more […]

The digital economy has created a new risk and reward model. The online and mobile population is set to double by 2020, millennials have ever increasing buying power and the […]