marketing

The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]

We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]

NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]

Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]

Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]

Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]

Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]

Many hoteliers wonder “how do I promote my hotel” but not as many ask “how do I get my guests to promote my hotel”. We all know that positive word of […]

Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]

  NB: This is an article by Nicki Graham, Marketing and Communications Manager at Guestfolio ‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one […]