marketing

NB: This is an article from Sojern Mobile is the primary device of online activity, representing 65% of digital media time. Hotels are right in the thick of this: according […]

Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]

Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm […]

The importance of online reputation management is no longer disputable. It’s also easy to make mistakes, as many hoteliers have found, as the wrong response can get a lot of […]

Of the most pressing issues facing hotel marketers, internal stakeholder communication and education about digital marketing continues to be often overlooked and neglected. Especially with budget season moving into high […]

Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby no longer would they feature ads on the right hand […]

Fundamental to any great digital marketing strategy for hotels is visual storytelling. Using a blend of words, pictures, video and audio helps convey your property’s unique story to travel shoppers […]

Over the past couple of months, TripAdvisor has been participating in Google’s hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on the TripAdvisor “Book” […]

2016 SEO best practices 2016 are numerous, but can be divided into 5 categories: Multichannel & hybrid marketing Using Schema Micro-moments Meta descriptions Optimizing site-wide The impact and influence of […]

On social media today, your ability to be creative with the way you market your hotel is as important as mastering the essentials of each platform – if not more […]