inventory
Hotel-Specific Use of Predictive Analytics is Most Targeted Effort
First, let’s clarify what predictive analytics is. When people think of predictive analytics they often think of historical forecasting – ERP systems. Demand forecasting has been around for many years […]
Hotel Markets Balancing as Demand and Supply Rates Converge
The magnitude of change in the major industry indicators is not pleasing U.S. hotel owners and operators. New development activity continues to accelerate, while growth in average daily room rates (ADR) […]
With Occupancy High, Hotels Seek to Avoid OTA Bookings
Hotels and online travel booking companies tend to have a marriage of convenience – one that savvy travelers can exploit. When hotels are having trouble filling rooms, they will grudgingly […]
Expedia promotes a hotels loyalty rates and rewards program
Expedia, Inc., is the first online travel intermediary to begin displaying a hotel chain’s discounted loyalty rates next to standard rates. It’s also the first to cheerlead for a hotel’s own […]
Hotel Occupancy Flattens Across Global Regions
Europe Europe led the global regions in terms of hotel occupancy and average daily rate growth during the second quarter of 2016, according to STR. But industry results and commentary […]
Hotel Chains’ New Direct Booking Strategy? TripAdvisor!
One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor’s comparison shopping and booking features to persuade travelers […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
The perfect metasearch engine is yet to come
None of the main metasearch sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. […]
US forecast: Cloudy with a chance of flat occupancy
Hotel revenue growth has slowed significantly in 2016, and sources said they expect that to continue through 2017 as occupancy flatlines. But even if performance might not be as positive […]
European ADR and RevPar up but Occupancy flat
According to STR data, when compared with May 2015 Europe reported nearly flat occupancy (-0.3% to 73.4%). However, a 2.1% rise in ADR to EUR114.28 drove a 1.7% increase in […]
