inventory
Research: Maximizing hotel profitability potential
In 2015, hotel occupancies were at all-time highs throughout the industry. Since most hotels are still not struggling to fill rooms in 2016, we wondered: What is the optimal occupancy […]
Revenue Management: Take back control of your inventory
PART 2 OF 3 – CORPORATE ACCOUNTS CONTRACTING NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. Time flies and with 2017 around […]
UK hotel room rates crash in Q3
Average hotel room rates in major UK cities including Cardiff, Edinburgh and Bristol have fallen by up to 20% in Q3 2016 when compared with Q3 2015 prices, according to […]
2017 Outlook Mixed: U.S. Occupancy High, But ADR Growth Disappointing
The 2017 outlook for U.S. hotels offers mixed blessings, with near record occupancy levels projected while average daily room rates (ADR) are expected to continue leveling off. According to the […]
Group Bookings in New Year Brighten Hotel Outlook
NB: This is an article from TravelClick Committed occupancy* and average daily rates (ADR) for the first quarter of 2017 are showing major signs of growth with group travel leading […]
Beyond the true Competitive set, how many does your hotel have?
A competitive set might be the most important tool hotel operators have at their disposal, that shows where your hotel stand against your competition on a daily/weekly and monthly basis. […]
Take back control of your inventory
PART 1 OF 3 – AGENCY FAIR GROUPS NB: This is an article by Lars Becker, Co-Founder and Managing Partner at berner+becker revenue management. Almost all hotels we have worked […]
One ROAS to Rule Them All? No.
When optimizing our hotel metasearch campaigns, many of us get caught up in the day-to-day of bid changes, statistical analysis, and UI experiments as the main ways we affect the […]
Cheap Commodities: How Hotels Have Become Pork Bellies
NB: This is an article by Tambourine From an outside point-of-view, a hotel should be anything but a commodity. After all, guests should be placing high value on a product […]
100% Occupancy – Myths of a ‘Perfect Sell’
The GM dropped in on the Front Office meeting and congratulated everyone on the FO team for handling four ‘perfect sell’ days last week. Four in the past five days…he […]