Hotels

Google Moves Away From Right-Rail Ads: The Hotel Marketer’s Action Plan

  NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]

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AccorHotels takes 30% stake in Oasis Collections

  AccorHotels has taken a 30% stake in Miami-based Oasis Collections, a marketplace for private rentals, for an undisclosed sum. The French hotel giant is believed to be the first […]

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What all hotel owners need to know about SEO

  NB: This is an article by Shaz Memon, creative director at Digimax During most of my meetings with hoteliers, I hear the question, “How can we get more direct […]

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Hotels don’t appear to be that scared of Airbnb

  The hotel industry has been turning up the volume on its opposition to Airbnb in recent weeks. But it’s not clear that the hotels themselves are getting more worried […]

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Quality hotel content is key to instant booking conversion

  TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference. When it […]

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OTAs Auctioning Search Results Bad News for Hotels

  NB: This is an article by Patrick Bosworth, CEO and co-founder of Duetto Just weeks after I wondered whether the OTAs lost some ground to hotel groups in the industry’s […]

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Amadeus launches first online GDS booking platform in UK

  Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform. The company claims it has […]

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What will the global hotel industry look like in 2017?

NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]

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Using emotion effectively in digital marketing

Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]

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The Three Essential Components of True Hotel CRM

  NB: This is an article by Cendyn/ONE There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define […]

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