Hotels
IHG Rewards shifting growth to direct from OTAs
InterContinental Hotel Group‘s half-yearly results have a couple of asides around its tech and digital performance among the details around signings and pipelines, currency fluctuations and medium-term per annum capex […]
Inspire true hotel loyalty by making your programme stand out
A recent survey commissioned by Choice Hotels International showed that almost two-thirds (61%) of travellers find loyalty programmes and points do impact their choice of vacation spots. Knowing that loyalty […]
Independents’ day; chain hotels losing appeal
Reading the industry press over the past couple of months, I could not help but notice all the upheaval and the mergers and acquisitions activity at the big hotels chains. […]
Loyalty programmes the three keys to success
Being loyal pays – at least, for hotels. About 18% of frequent travelers will choose a hotel brand based on its loyalty program. And once they’re loyal, they’re gems. The […]
It’s All About The Pricing Algorithm
There are many, many components of a successfully integrated and automated Revenue Strategy system, each of which must work together to achieve optimal results. Often times the most critical things […]
Is Your Hotel Getting the Best Ranking on TripAdvisor?
NB: This is an article from nSight It is not big news that online travel websites are influencing what consumers see online. What is news is that hotels can increase […]
How to Optimize Hotel Images for SEO
We all know that high-quality images are important in telling your property’s story, and grabbing the attention of travel shoppers as soon as they hit your website. Images are an incredibly […]
How OTAs are dimming results on hotel searches
At first, to Christine Compo-Martin, the Expedia.com search results looked like a mistake. As she queried the site for a hotel room in Philadelphia, she found properties without photos. “Honestly, […]
Revenue management automation for the modern hotelier
A common challenge for hotels is having too many cooks in the revenue management kitchen. A revenue manager may leave a strategy meeting confident they’re on the same page as […]
Expedia sees no hit from hotel chain direct booking campaigns
Expedia Inc reported its second quarter earnings today, and it had a rosy picture on many metrics. But one metric stood out to investors for its sluggish pace, namely, the […]
