Hotels

Your Hotel Email Marketing is Wrong. Here’s How to Fix It.

  NB: This is an article by NetAffinity According to the Direct Marketing Association, email marketing generates a whopping 2500% ROI. While there are a variety of useful channels you […]

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Are hotels doing enough to cash in on convenience?

Amusement parks have figured out how to use technology to skip lines, make F&B reservations and purchase in-the-moment upgrades, but hoteliers have yet to harness the revenue-driving power of tech-driven […]

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Booking.com revenue management product from BookingSuite

  Booking.com’s new unit, BookingSuite, has announced a new, enhanced version of its RateManager revenue management product. Now available worldwide, the latest version of RateManger also features new group rate functionalities […]

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Will SERP Changes Impact Hotel PPC?

  NB: This is an article from FUEL The hotel industry has seen the Google SERP change pretty drastically over the past few years and the latest update was more […]

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Cornell analyzes TripAdvisor reviews to help hotel managers

  Online reviews of hotels don’t usually make for scintillating reading. But with the power to make or break a hotel’s profitability, they are read closely. So hotel managers may […]

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Airbnb vs the traditional hotelier

  Home-letting platform Airbnb has experienced rapid growth since its inception in 2008, but what do its 80 million room nights mean for the traditional hotelier’s market share? In an […]

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Non-Branded Hotels Outperforming the Competition

  If you had to write a state of the union speech for independent hotels, you would likely follow every U.S. president’s lead and comment that “the state of the […]

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Google tackles OTAs with vacation-booking tool on mobile

  Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile […]

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The Gloves Are Off: Big Brands Throwing Direct Booking Punches

  NB: This is an article from Tambourine Hotel industry giants have had enough. Like you, they appear to be sick of the big commissions, the declining customer loyalty and the […]

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Why Ranking on Page 1 in Google is Not the Goal of SEO

  NB: This is an article by John McAuliffe, President of Leonardo A lot of conversations I have with hotel marketers about SEO go something like this: John: “What’s the […]

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