Hotels
Pinterest checklist for success: hotel edition
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active […]
Despite Growth, Lodging Turns Cautious
The US lodging market has experienced its 72nd consecutive month of positive albeit decelerating growth in revenue per available room (RevPAR). Modest US job and wage growth as well as […]
Adrift Hotel reaches half million plus with Flip.to
NB: This is an article from Flip.to Adrift Hotel and Spa, an eclectic boutique hotel in the heart of Long Beach, Washington, has tapped the Flip.to advocacy platform to attract […]
Flights vs hotels: where is the market for meta in APAC?
Although many established metasearch markets exist in the region, there is real opportunity for differentiation and innovation in Southeast Asia In Asian markets like China, India and Japan online travel […]
How To Measure ROI in Travel & Tourism Digital Marketing
ROI is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the […]
5 key starting points for redesigning your website
NB: This is an article from SiteMinder Apple’s Steve Jobs famously once said: “Design is a funny word. Some people think design means how it looks. But of course, […]
Driving loyalty through customer experience is the future
Travel firms that don’t invest in trying to drive customer loyalty are probably spending more money acquiring them online. While competition on price is unlikely to go away, customer experience […]
Strong digital presence is key tool in regaining margin
Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]
Can Hotels Give Distribution and Online Marketing the Urgent Attention They Need?
Managed guest relationships, integrated technology systems, and improved data collection and security are the three most critical needs of hoteliers when it comes to distribution and online marketing. That […]
Demand Forecasts & Guest Demand Patterns
NB: This is an article from IDeaS In this post, demand forecasts take center stage. If your revenue management system (RMS) uses a single forecasting approach for all of your […]
