Hotels
How to forecast hotel revenue like a pro
Forecasting hotel demand can be a challenging thing to do — whether you’re a revenue manager, an operations manager or a hotel business manager. It can feel like a constantly […]
Use SEO to Connect with Segments of Your Hotel Market
There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]
5 Secrets to Successful Hotel Multichannel Marketing
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving […]
Supply and Demand: Are you maximizing room revenue?
The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]
Revenue Management Tech is Important to Independent Hotels
In my selling adventures at IDeaS, I often encounter smaller independent hotels with leadership teams believing ‘having fewer guest rooms’ means their property ‘doesn’t need a revenue management system’ (RMS). […]
Are Your Hotel Bookings Getting Lost In Translation?
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large increases in visitors hailing from […]
Increase Your Hotel Revenue with a Story
In the hotel business there is one constant challenge– how to best engage a potential guest and increase financial success for the property. To meet this challenge, hoteliers have turned […]
Why OTAs are a necessary evil
Although the hatred for the OTAs seems to have lessened slightly over the past few years, there are still many hoteliers who are adamantly against listing their rooms on OTAs. […]
Washington hotel supply is up. Will demand keep pace?
Among the new hospitality names checking in to Washington this year: The Trump International Hotel Washington, D.C.; the Pod D.C., and the MGM National Harbor. They are among 14 new […]
Changes to the TripAdvisor Popularity Ranking Algorithm
Why We Changed the Popularity Ranking Algorithm Over the past decade, the volume of reviews and opinions on TripAdvisor has increased exponentially – from six million in 2006 to over […]
